We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 628 founders registered. Any city that reaches 20 interested founders is on too. See your city

The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

2 books on Mindset & Resilience for finding pmf

  1. Founders at Work cover

    Jessica Livingston

    What really happened in the earliest days of famous tech startups.

    A collection of candid interviews with founders of companies like Apple, PayPal, Hotmail, Flickr, and Adobe about the chaotic beginnings of their startups. Rather than...

  2. Growth Hacker Marketing cover

    Ryan Holiday

    A short primer on marketing as product-driven, testable growth.

    A concise introduction to the growth hacker mindset, arguing that the line between product and marketing has blurred. Holiday walks through a simple sequence: achieve...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Founders at Work and Growth Hacker Marketing. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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