The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

6 books on Mindset & Resilience

  1. Founders at Work cover

    Jessica Livingston

    What really happened in the earliest days of famous tech startups.

    A collection of candid interviews with founders of companies like Apple, PayPal, Hotmail, Flickr, and Adobe about the chaotic beginnings of their startups. Rather than...

  2. Growth Hacker Marketing cover

    Ryan Holiday

    A short primer on marketing as product-driven, testable growth.

    A concise introduction to the growth hacker mindset, arguing that the line between product and marketing has blurred. Holiday walks through a simple sequence: achieve...

  3. Information Rules cover

    Carl Shapiro and Hal R. Varian

    Timeless economics for the businesses built on information.

    Shapiro and Varian argue that the digital economy follows durable economic laws, not entirely new rules. They explain how to price information goods, manage switching...

  4. Mapping Experiences cover

    James Kalbach

    Make the whole customer experience visible so teams can fix it.

    A comprehensive reference for diagramming the experiences people have with an organization, covering customer journey maps, service blueprints, mental model diagrams,...

  5. Resilient Management cover

    Lara Hogan

    A compact field guide for new managers in tech.

    Lara Hogan offers a short, practical handbook for first-time and growing managers, especially in technology. She covers building trust, running effective one-on-ones,...

  6. The Z Factor cover

    Subhash Chandra with Pranjal Sharma

    How a small-town outsider built India's first private TV empire.

    The Z Factor is the autobiography of Subhash Chandra, founder of Zee TV and the Essel Group. He recounts his rise from a family grain-trading business in Haryana to...

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