We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 628 founders registered. Any city that reaches 20 interested founders is on too. See your city

The Founder Bookshelf

Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.

3 books on Strategy for finding pmf

  1. Business Model Generation cover

    Alexander Osterwalder and Yves Pigneur

    Design and reinvent your business model on a single canvas.

    A visually rich, co-created handbook that introduces the Business Model Canvas, a one-page framework of nine building blocks for describing how an organization...

  2. Intercom on Product Management cover

    Des Traynor and John Collins

    Short, sharp essays on building the right product.

    This compact book collects essays from Intercom's team on how to do product management well. It covers deciding what to build, ruthlessly prioritizing, saying no, and...

  3. Michael Schrage

    Cheap, fast experiments beat big, untested ideas.

    Schrage argues that organizations get more innovation value from running many cheap experiments than from chasing a few good ideas. He introduces the 5x5 framework:...

Questions, answered

What books do founders recommend?

Founders on the eChai network recommend titles like Business Model Generation, Intercom on Product Management, and The Innovator's Hypothesis. The bookshelf ranks books by how many founders have read them.

Where can I find a startup reading list?

The eChai founder bookshelf is a curated, founder-recommended reading list you can browse by topic (fundraising, product, hiring) and by stage.

How is the bookshelf ordered?

By recommendation: the more founders mark a book read, the higher it ranks. You can also sort by newest or A to Z.

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