The Founder Bookshelf
Books founders recommend to each other. Browse by topic or by where you are as you grow, mark what you've read, and add what's next.
3 books on Marketing & Growth for fundraising
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Six universal principles quietly drive people to say yes.
Cialdini distills years of research into six principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. He shows...
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How values and culture scaled Starbucks one cup at a time.
Howard Schultz tells the story of how he transformed Starbucks from a small Seattle bean roaster into a worldwide brand built on the Italian espresso bar experience....
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A modern, step-by-step playbook for raising startup capital.
Cremades offers a practical guide to startup fundraising in the post-JOBS Act era, covering everything from crafting a pitch and building a deck to identifying...
eChai Partner Brands
eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.
