Thank you for joining us as I hosted the eChai Ventures Marketing Summit at Urban Vault, HSR!

My key takeaways:

Sharuti Mittal: Paying more attention to the labels on our foods is crucial.

Ajitesh Shankar Das: Working closely with the product folks enables in targeting the ideal customer profile.

Parasar Sarma: Talking to the customer is everyone's job. Stories that stay with us exist there.

Aquibur Rahman: There's immense value in talking to your customers on why are they coming to you and how can you serve them better.

Thank you for making this gathering happen, Jatin Chaudhary!

To HSR, With Love ❤️
Your Cheerleader from HSRisHome

Exclusive Product Growth Meetup at Draper Startup House in Bengaluru hosted by eChai Ventures🌟.

Thrilled to share that I had the incredible opportunity to participate as a panelist at the meetup delving into the dynamic world of Product Management!

It was a pleasure to join fellow industry experts Sanjeet Kathuria, Harneet Kaur Chhabra and Sanket Bhatt in a riveting discussion on key practices and strategies shaping the field. The turnout was nothing short of amazing with 50+ product and growth folks and even founders showing up for an engaging evening!

Key Highlights from the discussion:

🎯 Being an advocate for customer empathy is fundamental for translating business needs into actionable insights to drive product growth.
🎯 GTM and product development should go hand in hand with a key focus on adopting early design partners and finding distribution channels that work for your startup.
🎯 Experimentation with product features, pricing and positioning can help unfold unforeseen avenues leading to higher customer engagement and business expansion

📖 Book recommendation: Hooked by Nir Eyal

🙌 Huge shoutout to the organizers and host Jatin Chaudhary and Darshan Suthar for extending the invitation and for orchestrating such a successful event for the community.

Spent a dynamic Saturday morning with a group of dedicated entrepreneurs with eChai Ventures, exchanging invaluable insights and strategies for startup success. 🙌

We delved into key takeaways crucial for entrepreneurial success: 📈

1. Importance of Product Marketing: Emphasized the pivotal role of product marketing in effectively communicating the value proposition and benefits of your offering to the target audience.

2. Understanding CAC and LTV: Discussed the significance of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics in guiding sustainable growth and profitability strategies.

3. PLG and SLG Strategies: Explored the power of Product-Led Growth (PLG) and Sales-Led Growth (SLG) approaches, highlighting their respective advantages and suitability based on business models.

4. Finding Ideal Customer Profile (ICP): Stressed the necessity of identifying the Ideal Customer Profile (ICP) to optimize marketing efforts and enhance customer acquisition and retention rates.

5. Achieving Product-Market Fit (PMF): Recognized the importance of attaining Product-Market Fit (PMF) to ensure that your product resonates with the needs and preferences of your target market.

6. Importance of User Research: Underlined the critical role of user research in gaining deep insights into customer behavior, preferences, and pain points to inform product development and marketing strategies.

7. Significance of Customer Interaction and Insights: Highlighted the value of ongoing customer interaction and feedback loops in refining products, enhancing user experience, and fostering long-term customer relationships.

Here's to the power of collaboration and hustle! 💼🚀

Dhandha ya Startup?

My recent family visit to Jaipur would have been incomplete without a quick check-in into the start-up ecosystem. A few conversations with Headstarters and a last-minute meet-up with eChai Ventures helped me understand-

1. Jaipur and Rajasthan as a whole believe in business = profit > massive growth
2. Fundraising doesn't take as much precedence as building a sustainable business
3. Some of the most renowned start-ups and businesses like CarDekho Group, Razorpay, DealShare, and even Dexter Ventures have started and been built in Jaipur
4. The community is nascent, close-knit and growing
5. A lot of talent, very good talent is available thanks to the number of colleges and coaching institutes in the region

A shoutout to everyone who made time on short notice to help me get a sneak peek into Jaipur and the Rajasthan ecosystem - Paresh Gupta, Tushar, Prateek Mathur, Vinay Kamal, Chetan Saini, Rahul Singh.
Jatin Chaudhary and Gautham Sivaramakrishnan Headstart Network Foundation always help me find the best people to connect with across the country and the world.

If you have been to or built-in #Rajasthan, I would love to hear your thoughts. Do tag anyone you would like me to meet the next time I'm in Rajasthan.

Had an incredible time at the eChai Startup Social Event! Connecting with professionals from diverse industry like #Technology, #Healthcare, #Food, #entertainment, #CA, #Sales & #Marketing was truly enlightening.
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Throughout the event, we engaged in insightful discussions covering a spectrum of industries. From sharing experiences of success to reflecting on lessons learned from failures, our collaborative efforts aimed at fostering growth and development were truly enriching.

The enthusiasm and shared experiences highlighted the vibrant spirit of our startup ecosystem. It was pleasure moderate the event and share knowledge.

"I felt like the Formula 1 car driving in the rain knowing that the guy coming at the back is going to have a great time" shared Mithun Sacheti, Founder of CaratLane - A Tanishq Partnership

In my day's dose of podcasts, it was wonderful to hear an entrepreneur being born out of a family business, one that built in what wasn't a sunrise sector yet still a category creator - jewellery! Mithun not only set the path for start-ups in the space but paved the way for everything operations from negotiating the need for it with courier companies to convince the need for it to the banks and even had to explain the concept of online cross-border buying and selling of jewellery to the government, keeping it all ready for the ones to follow.

Some aspects that stayed with me-

- Relationships and your network: The importance of building relationships leading to mentorship backed by one's capability. He mentioned two core ones with Srinivasa Gopalan and how he got Raakesh Jhunjhunwala to listen to him while he got his numbers up after the insights Raakesh Jhunjhunwala shared (listen for more context- it's worth it)

- Partnerships led growth: Partnering with Cartoon Network to introduce a range of products for the 0-5yrs old and also working closely on introducing products with themes like Doremon and Harry Potter exponentially increased their TAM (total addressable market)

The Titan Company Limited partnership is one that went through its course, it gave both brands enough leverage to grow. #Founders, if you want to hear your heart drop for a few minutes, listen to the Titan-Caratlane story shared in the first 30 minutes of the podcast

- Reverse due diligence: The team travelled across the country and even to the US to understand their potential investors. While VCs have a stringent DD (due diligence) process, the founders knew they had to be aware of who they were getting onboard

- Holocracy: Roles > Titles ( What's in a name right? It's more about what you do) and that's exactly what the CaratLane - A Tanishq Partnership spirit was. Your work defines your role, not your title.

It made me smile to hear this last bit when Mithun Sacheti shared with Karthik B. Reddy that the Power of compounding = Sleep peacefully!

Podcast link

Founders, Investors, Enablers- Who are you listening to?

Over the last few weeks I've been constantly trying to rediscover learning through podcasts and here are some of them that are on my radar-

🎙 Seed to Scale by Accel - A podcast series highlighting the journey of various founders while launching a 2 podcast series with the Accel team from across the globe - Jim Swartz, Anand Daniel, Sameer Gandhi, Harry Nelis, Mahendran Balachandran celebrating their 40 years in the VC industry in 2023

🎙Blume Ventures podcasts - Season 1 on XUnicorns followed by Season 2 focusing on Power of Compounding where Karthik B. Reddy hosts founders like Peyush Bansal, Raamdeo Agrawal who have excelled at compounding from the last decade to almost half a century

🎙Matrix Moments by Matrix Partners India - Highlighting human capital while also discussing trends of 2023 and 2024 hosted by Rupali Sharma ranging to over 180 episodes over different seasons and topics

🎙DesiVC by Akash Bhat - Candid conversations with leading investors from across India with insights from Akash's journey as a founder and investor having spoken to 127+ people. This one has been on my list for over 3 years now

🎙Indian Silicon Valley podcast by Jivraj Singh Sachar- Intricate conversations with founders, investors, and enablers in the Indian start-up ecosystem spanning 161 episodes and more. Jivraj has been closely associated with the start-up and investment ecosystem bringing out his unique perspective through the questions he asks his guests

VCs have extensive insights and access to diverse information. They have access to insights ranging from an industry understanding brought together by cumulative team experiences, in-depth sector focus, and access to real-time information through their portfolio companies. Often these insights stay unshared or when shared, undiscovered by some of us. This year I'm on a mission to uncover some of the most insightful podcasts and will keep sharing as I keep listening.

So what are you listening to, to stay up to date? Drop startup and investing podcast recommendations in the comments. I'm sharing links to the ones I've mentioned above in the comments too.

#Throwback

Had a fab time sharing my Shark Tank India journey at this wonderful eChai Ventures evening!

It always gives me immense joy to be able to share my learnings and lessons from building Amrutam with budding entrepreneurs and start-up enthusiasts.

I also feel grateful to be given a platform to talk about crucial topics that are not spoken enough about, like mental health and female representation in business.

Learned a lot from my fellow Shark Tank founders Dhruv Soni Arun Agarwal Priyank Jain and Saif Shaikh :)