We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1020 founders registered. Any city that reaches 20 interested founders is on too. See your city
Money, pricing & unit economics

Accounting & bookkeeping

Books that tell you if you're actually making money.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler

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What is 'Profit First' and should I actually run my business that way? Profit First flips the usual formula, instead of Sales minus Expenses equals Profit, you take your profit percentage off the top the moment money c... Intermediate 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
eChai Partner Brands The partnership →