Money, pricing & unit economics
Accounting & bookkeeping
Books that tell you if you're actually making money.
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How do I actually read my P&L and know if I'm making money, not just growing revenue?
Work top to bottom: revenue minus cost of goods sold (COGS) gives gross profit, minus operating expenses (ads, salaries, rent, software) gives oper...
What is 'Profit First' and should I actually run my business that way?
Profit First flips the usual formula, instead of Sales minus Expenses equals Profit, you take your profit percentage off the top the moment money c...
Should I hire a bookkeeper/accountant now or keep doing my own books for as long as possible?
Do your own basic bookkeeping (sales/expense entry) as long as it's genuinely a once-a-week, 30-minute task, the muscle memory of knowing your own ...
Related in Starting Up
Not D2C-specific, so it lives in our founder hub. Same engine, different corner.
Founder pay, personal finance and mixing personal and business money