Run paid ads
Ad creatives that convert
The creative is the targeting now, make it move.
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What actually makes an ad creative convert in 2025?
A 2025 AppsFlyer report pegs 70-80% of Meta ad performance on creative strength alone, not targeting or budget, so the creative is your targeting n...
Should I use UGC (user-generated content) or polished studio ads?
Lead with UGC, it consistently beats studio production on Meta and Instagram because it reads as native content, not an interruption, and can pull ...
Where do I find and brief UGC creators in India affordably?
You don't need a national UGC agency to start, a handful of micro-creators on Instagram in your category will do, brief them with a simple script (...