Build your online store

Building & setting up your store

A store that looks real and loads fast, today.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Marketplace Seller Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

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Which Shopify theme should I pick for my store, and how much should I customize it? Start free: Dawn is the fastest, cleanest base for a first store and it's tuned for Core Web Vitals out of the box - don't pay for a premium theme ... Beginner 3 resources → How do I set up my domain, DNS and a proper business email for my store in India? Buy your .com (or .in) from GoDaddy, Namecheap or directly inside Shopify, then either connect it automatically if it's on GoDaddy or point the A/C... Beginner 3 resources → What pages does my store absolutely need before I go live - policies, About, contact? Non-negotiable set: Privacy Policy, Refund/Return Policy, Terms of Service, a Contact page with a real phone/email/WhatsApp, an About page that exp... Beginner 3 resources → How do I make my store load fast enough to pass Core Web Vitals? Run your homepage and a product page through PageSpeed Insights and GTmetrix before you touch anything - you're aiming for LCP under 2.5s, INP unde... Intermediate 3 resources → How do I make sure my store actually works well on mobile, not just looks fine on desktop? Design and test on your phone first: the large majority of Indian D2C traffic is mobile, and a big share of Tier 2/3 buyers never touch a desktop a... Intermediate 3 resources → Should I hire a developer or agency to build my store, or just do it myself? If you're pre-launch and cash-tight, DIY on a free theme is genuinely fine - Shopify's editor is built for non-coders and most brands don't need cu... Intermediate 3 resources →
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