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Store design & conversion (CRO)
Turn the traffic you already paid for into orders.
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My conversion rate is around 1.2%. Is that good or bad?
Context matters more than the number: global ecommerce averages sit around 1.8-2%, but the average Indian Shopify store converts closer to 1.2-1.5%...
Nobody's heard of my brand. What trust signals actually make Indian shoppers buy?
Reviews with photos (Judge.me or similar) beat any badge you can buy - proof that other Indians actually bought and liked the thing is the stronges...