Scale, fund & exit

Distributors & channel partners

Add feet on the street without hiring them.

Level All Intermediate Advanced
Who's asking Everyone Marketplace Seller Scaling Brand Omnichannel Operator Product Person Tier-2/3 Founder

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Is quick commerce killing traditional distributors, or do I need both? Quick commerce and ONDC are eroding the distribution advantage that big FMCG players built over decades, but for most D2C brands they're a compleme... Advanced 3 resources → What terms should I negotiate with a distributor (margins, credit, exclusivity)? Nail down distributor margin (typically layered on top of retailer margin, so know your full trade margin stack before you agree to anything), cred... Advanced 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
eChai Partner Brands