We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1023 founders registered. Any city that reaches 20 interested founders is on too. See your city
Scale, fund & exit

Distributors & channel partners

Add feet on the street without hiring them.

Level All Intermediate Advanced
Who's asking Everyone Marketplace Seller Scaling Brand Omnichannel Operator Product Person Tier-2/3 Founder

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Should I even bother with offline distribution, or stay D2C-only? If your CAC on paid digital channels keeps climbing, offline is no longer optional - over 800 D2C brands in India now have some offline presence, a... Intermediate 3 resources → What's the difference between modern trade and general trade, and which should I start with? Modern trade (organised retail chains, supermarkets) is the easier entry point - it works like ecommerce, chains buy direct, absorb some cost, and ... Intermediate 3 resources → How do I actually find and vet a distributor in India? Distributors come through market visits, trade shows, referrals from other brand founders, and increasingly B2B platforms that shortcut months of g... Intermediate 3 resources → What is ONDC and should my brand list on it? ONDC is India's open, government-backed digital commerce network - already connecting 370,000+ sellers across 800+ cities - that lets brands and di... Intermediate 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
eChai Partner Brands The partnership →