Grow organically & retain
Email & retention marketing
The profit is in the second order.
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Should I be doing WhatsApp marketing, and which tool, Interakt, WATI or Gupshup?
Yes, for an Indian customer base, WhatsApp beats email and SMS on almost every retention metric: abandoned-cart recovery on WhatsApp runs 25-40% ve...
How much revenue should email actually be driving for my D2C brand?
Industry-wide, email drives roughly a quarter of total e-commerce store revenue on average, with mature programs ranging anywhere from 12% to 70% d...
SMS vs email vs WhatsApp, where should I actually put my retention budget for Indian customers?
For India specifically, WhatsApp should get the biggest share of your always-on retention budget, near-universal reach among smartphone users, open...