Grow organically & retain
Email & retention marketing
The profit is in the second order.
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How much revenue should email actually be driving for my D2C brand?
Industry-wide, email drives roughly a quarter of total e-commerce store revenue on average, with mature programs ranging anywhere from 12% to 70% d...
When should I invest in a real retention stack, and how do I set up segmentation and repeat-purchase mechanics?
Build out the retention stack once you have enough order volume for real cohorts to segment, a few thousand orders a month is a reasonable trigger,...
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