We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1020 founders registered. Any city that reaches 20 interested founders is on too. See your city
Launch & get your first customers

Your first 100 orders

The unglamorous moves that get you to 100.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

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Where do my first 100 orders actually come from if I have no brand yet? Almost never ads - your first 100 orders come from your personal network, their network, and anyone who already trusts you (past colleagues, colleg... Beginner 3 resources → Which single channel should I put all my energy into for the first 100 orders? Apply the Bullseye framework literally at this stage - test 3-4 cheap channels (Instagram, WhatsApp broadcast, a local offline pop-up, referrals fr... Intermediate 3 resources →

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Every founder hits these, so they sit in the wider founder hub.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Family, social pressure and the quit-your-job decision
Making the leap →
eChai Partner Brands The partnership →