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Google & search ads
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How is Google Ads different from Meta ads for my D2C brand?
Google is a capture engine, people already know what they want and are searching for it, so you're paying to be found, not to interrupt. Meta is a ...
How many conversions do I need before Google's AI can actually optimize my campaigns?
Google recommends at least 30-50 conversions in the trailing 30 days before Performance Max has enough signal to optimise well, below that you're e...