Go global, cross-border
Selling internationally: start here
Where to sell abroad first, and why.
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I want to sell my brand internationally, where do I even begin?
Don't 'go global', pick one market and one channel and run a real test. The cleanest first step for most Indian D2C brands is listing a hero SKU on...
Which country should I target first, US, UK, or the UAE / Middle East?
There's no universal answer, but a useful rule of thumb: the US has the biggest demand and the toughest competition, while the UAE and wider GCC ar...
What paperwork and licenses do I actually need to export from India?
The non-negotiable base is an IEC (Importer-Exporter Code) from DGFT, GST registration, and an AD Code registered with your bank at the port/courie...
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