Find your idea & build the brand
Niche & positioning
Own a wedge before you fight the giants.
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How do I know if my niche is too narrow to matter or too broad to stand out?
Go uncomfortably narrow first - "skincare" loses to giants, but "barrier-repair skincare for post-acne Indian skin" is a market you can actually ow...
What's actually the difference between positioning, branding and differentiation - and which one do I need to nail first?
Positioning is the strategic decision of what market you compete in and why you win it - it comes first, in a spreadsheet or a doc, before any logo...
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