We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1006 founders registered. Any city that reaches 20 interested founders is on too. See your city
Sell on marketplaces & offline

Marketplace vs D2C vs omnichannel

Where each channel fits in one strategy.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator

Showing 3 of 6 questions. Clear filters

When should I add offline/omnichannel to a channel mix that's already working online? Add offline once your online business is profitable and you have clear city-level demand data telling you where physical presence would actually co... Advanced 3 resources → How do I keep pricing and promotions consistent across D2C, marketplaces and offline without a price war with myself? Centralise your pricing and promo logic in one place, a single source of truth that pushes to every channel, rather than letting your D2C site, mar... Advanced 3 resources → What operational/organisational changes does going omnichannel actually require? Beyond systems (a unified OMS syncing inventory and pricing), omnichannel needs a team structure that isn't organised purely around 'marketing' and... Advanced 3 resources →
eChai Partner Brands The partnership →