We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1006 founders registered. Any city that reaches 20 interested founders is on too. See your city
Scale, fund & exit

Partnerships & collaborations

Grow by borrowing someone else's audience.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Fashion, Apparel & Accessories Electronics, Gadgets & Appliances Category-agnostic
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Creator-Led Founder

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Co-marketing vs co-branding vs sponsorship - what's the difference and which should I do? Co-marketing is two brands promoting each other to their separate audiences (a joint email or Instagram takeover), co-branding puts both brand name... Beginner 3 resources → How do I find a brand to partner with that isn't a direct competitor? Look at your own customer's purchase basket and Instagram following - the brands they already buy from or follow that solve an adjacent problem are... Beginner 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
eChai Partner Brands The partnership →