Scale, fund & exit

Partnerships & collaborations

Grow by borrowing someone else's audience.

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What's the actual playbook for a D2C brand-to-brand collaboration? Pick a partner with the same core customer but a non-competing product, agree on what each side brings (audience, product, content, discount code),... Intermediate 4 resources → How do I find a brand to partner with that isn't a direct competitor? Look at your own customer's purchase basket and Instagram following - the brands they already buy from or follow that solve an adjacent problem are... Beginner 3 resources → What do good D2C co-branding campaigns actually look like? The best ones pair a functional brand with a design or cultural brand so the product gets both utility and desirability - boAt's collabs with Marve... Intermediate 3 resources → Are Indian D2C brands actually doing meaningful collabs, or is it mostly a Western D2C thing? It's very real in India too - boAt has run repeated pop-culture and designer collabs (Marvel, Masaba Gupta) specifically to keep its gadgets feelin... Intermediate 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Co-founder dynamics, equity splits and conflict

Finding a co-founder → Co-founder agreements & equity →

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