Scale, fund & exit

Partnerships & collaborations

Grow by borrowing someone else's audience.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Fashion, Apparel & Accessories Electronics, Gadgets & Appliances Category-agnostic
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Creator-Led Founder

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Co-marketing vs co-branding vs sponsorship - what's the difference and which should I do? Co-marketing is two brands promoting each other to their separate audiences (a joint email or Instagram takeover), co-branding puts both brand name... Beginner 3 resources → How do I find a brand to partner with that isn't a direct competitor? Look at your own customer's purchase basket and Instagram following - the brands they already buy from or follow that solve an adjacent problem are... Beginner 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
eChai Partner Brands