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How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol?
Each outlet has its own door: Inc42 runs an actual startup-submission form, YourStory wants an email to its editorial desk with a clear traction st...
Are startup awards, 'best brand' lists and rankings actually worth applying for?
Yes, but treat them as a distribution and credibility tactic, not a growth strategy, a Forbes India 30 Under 30 nod or a category "best D2C brand" ...
When is it actually worth hiring a PR agency in India, and what does it cost?
Budget roughly ₹50,000-2,50,000+/month for a real retainer in India, with Mumbai/Delhi agencies running 30-60% above Bangalore or Pune shops, and m...
How do I use my funding round, launch or founder story to actually generate press coverage?
A funding announcement or launch is a news hook, not a story, journalists cover the "why now" and the person behind it, so pair every announcement ...