Launch & get your first customers

Pre-launch & building an audience

Have people waiting before you open the doors.

Level All Beginner Intermediate
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

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Should I collect free email signups or charge a small deposit for my waitlist? Free signups feel safer but convert at roughly 1-2%, while even a token refundable deposit (say Rs 99-499) filters for buyers, not lookers, and con... Intermediate 3 resources → Which one pre-launch channel should I actually focus on instead of trying everything at once? Use Gabriel Weinberg's Bullseye method: list every channel you could try (Instagram, WhatsApp, a waitlist landing page, referrals, PR, offline pop-... Intermediate 3 resources →

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Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

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