Run paid ads

ROAS, CAC & attribution

Know which rupee of ad spend actually worked.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person

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What ROAS should I actually be targeting, and how do I use benchmarks correctly? Ignore the flat '3x is good' rule, your target ROAS is whatever clears your break-even ROAS, set by your gross margin, not a benchmark someone post... Beginner 4 resources → How do I calculate my true CAC, not just what the ad platform reports? Platform-reported CAC only counts that platform's spend against that platform's claimed conversions, it ignores agency fees, tools, creative produc... Beginner 4 resources → What LTV:CAC ratio should my Indian D2C brand actually be targeting? The textbook target is 3:1 (every Rs 1,000 spent acquiring a customer should return at least Rs 3,000 in lifetime revenue), but many Indian D2C bra... Intermediate 4 resources →
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