Scale, fund & exit

Building your D2C team

The first ten hires that make or break a brand.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person

Showing 3 of 6 questions. Clear filters

Should my first marketing hire be a generalist or a specialist - performance marketer vs brand marketer? At sub-₹1 crore scale, hire a versatile performance-and-content generalist who can run ads, write copy and brief a designer, not a narrow specialis... Intermediate 3 resources → When do I need to hire an operations or supply chain person instead of doing it myself? The signal isn't a revenue number, it's when order volume, SKU count or a second warehouse means founder-run ops starts causing customer-facing fai... Intermediate 3 resources → Where do I actually find good D2C talent in India, and what should I pay? Wellfound and Michael Page both run D2C-specific listings, but the highest-signal hires in this space still come through founder networks, D2C-focu... Intermediate 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
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