📊 Report
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Intermediate
Real cross industry benchmark ranges (median CTR near 2.2%, CPM near 14 dollars, up sharply year over year) with the caveat attached that matters most: identical numbers mean different things at different margins, so use them to spot anomalies, not as a target to chase.
Meta Ads Benchmarks for eCommerce (Facebook Ads): ROAS, CPC, CPM and CPA by Industry
From 27Five
- Reports a median CTR around 2.19%, median CPA around 38 dollars, and CPM up roughly 20% year over year across categories, a sanity check, not a target.
- Argues founders should track nCAC and MER against their own unit economics rather than platform ROAS in isolation.
- Recommends hook rate and hold rate as leading indicators that move before CPA does.
