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Instagram's own explanation of how Feed, Stories, Explore and Reels are ranked, written by the head of Instagram. The Reels section lists what the system predicts (reshares, watching to the end, likes, visits to the audio page) and which reels it shows less.
Instagram Ranking Explained
From about.instagram.com by Adam Mosseri, Instagram 12 min
- Reels ranking predicts whether someone will reshare, watch to the end, like, or open the audio page
- Watermarked, low-resolution, mostly-text or already-posted reels are shown less
- Explore and Reels mostly show accounts the viewer does not follow, which is where a new account grows
