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A practical, D2C-specific how-to on building brand partnerships rather than a generic marketing-agency piece - covers real examples like Gravity's 20%-of-revenue collab strategy and Kinfield's 50-brand BIPOC collaboration.
How to Build Partnerships as a D2C Brand
From adroll.com by AdRoll
- Partnerships let small brands cheaply and organically acquire customers via demographic overlap.
- Gravity draws roughly 20% of revenue from co-branding and partnership deals.
- Kinfield's 50-brand collaboration drove one participating brand a 1,000% sales spike in a week.
