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Straight from Amazon Ads, the campaign-structure fundamentals here apply on Amazon.in exactly as they do globally, and it's the source everyone else's blog post is paraphrasing anyway.
Best Practices for Your Sponsored Products Ads
From advertising.amazon.com by Amazon Ads
- Segment campaigns by product group, not your whole catalogue in one campaign
- Auto campaigns are a discovery tool feeding your Manual campaign keyword list
- Bid strategy and placement modifiers meaningfully affect delivery, not just the bid amount
