📖 Book
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Paid
Intermediate
The clearest, most practical positioning framework available - a 10-step process for figuring out what market you're in, who you beat, and why, that applies just as well to a physical D2C product as to the B2B software it was written for.
Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It
From aprildunford.com by April Dunford
- 10-step positioning process covering competitive alternatives, unique attributes and target market
- Explains the five components of effective positioning in a repeatable framework
- Distinguishes three distinct positioning styles depending on your category situation
