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The primary source, straight from ASCI, read this before any secondary summary so you know exactly what 'substantiate with robust data' means in the regulator's own words.
Guidelines for Environmental/Green Claims, Press Release
From ASCI by ASCI
- Official effective-date and scope of the Green Guidelines
- Defines what counts as an absolute vs comparative environmental claim
- States that future 'green' promises need an already-existing actionable plan
