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Why we picked it The primary source, straight from ASCI, read this before any secondary summary so you know exactly what 'substantiate with robust data' means in the regulator's own words.
Guidelines for Environmental/Green Claims, Press Release
From ASCI by ASCI
- Official effective-date and scope of the Green Guidelines
- Defines what counts as an absolute vs comparative environmental claim
- States that future 'green' promises need an already-existing actionable plan
