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Backlinko's ecommerce-specific playbook is the most cited 'how to actually do this' guide in SEO, covering keyword research, product page optimisation and link building for online stores rather than generic content sites.
6 Proven Ecommerce SEO Strategies to Rank Higher
From backlinko.com by Brian Dean / Backlinko
- Keyword research techniques built for product/category pages, not blogs
- How to structure category pages for both users and crawlers
- Link building tactics specific to ecommerce sites
