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India
Free
Intermediate
A September 2026 review by lawyers at Lex Consult of the dark-pattern cases the Central Consumer Protection Authority has acted on, with what each one did wrong.
From nudge to notice: What India's dark pattern orders mean for digital business
From Bar & Bench by Naresh Pareek, Abhishek Nair and Shravan Kalluri
- Cases include Zepto (basket sneaking and drip pricing), FirstCry (GST added at checkout on tax-inclusive prices), PharmEasy, BookMyShow and IndiGo
- About ₹20 lakh in penalties across seven platforms, individual fines between ₹1 lakh and ₹7 lakh
- Keep optional add-ons unticked, show every charge before commitment, and make cancelling no harder than signing up
