We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 511 founders registered. See your city
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base.com

1 resource from base.com we point founders to, and the questions each answers.

📄 Article
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Maps the specific pressure points by revenue milestone - ₹20 Cr, ₹30 Cr, ₹50 Cr, ₹70-80 Cr - so you know which systems problem to fix before it becomes an emergency, rather than reacting after the fact.

How D2C Brands Scale from ₹10Cr to ₹100Cr

From base.com by Base

  • Marketing efficiency typically weakens first, around the ₹20 Cr mark.
  • Operational cracks (fulfilment, SLAs) tend to appear near ₹30 Cr.
  • Cash flow becomes fragile around ₹50 Cr; leadership gaps bite between ₹70-80 Cr.
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eChai Partner Brands