We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1015 founders registered. Any city that reaches 20 interested founders is on too. See your city
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base.com

1 resource from base.com we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Maps the specific pressure points by revenue milestone - ₹20 Cr, ₹30 Cr, ₹50 Cr, ₹70-80 Cr - so you know which systems problem to fix before it becomes an emergency, rather than reacting after the fact.

How D2C Brands Scale from ₹10Cr to ₹100Cr

From base.com by Base

  • Marketing efficiency typically weakens first, around the ₹20 Cr mark.
  • Operational cracks (fulfilment, SLAs) tend to appear near ₹30 Cr.
  • Cash flow becomes fragile around ₹50 Cr; leadership gaps bite between ₹70-80 Cr.
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