📊 Report
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Free
Intermediate
The most rigorous, primary aggregation of checkout abandonment research that exists (49 studies), useful for a founder deciding whether the leak is really the offer or the checkout itself.
Cart Abandonment Rate Statistics
From Baymard Institute by Baymard Institute
- Average cart abandonment sits around 70% across a meta-analysis of decades of studies
- Unexpected extra costs (shipping, taxes, fees) is the single largest reason shoppers abandon at checkout
- Forced account creation and a checkout that feels too long or complicated each account for roughly a quarter of abandonment
- Baymard estimates tens of billions in recoverable revenue purely from fixing checkout UX, separate from ad or creative changes
