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2 resources from Billo we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

Why we picked it Ties UGC, seeding and community together across several named D2C brand examples in one piece, useful as a broader survey once you've absorbed the more tactical seeding-specific guides and want to see how it fits the wider marketing picture.

How Top D2C Brands Are Using UGC, Influencers, and Community Building to Redefine Customer Relationships

From Billo

  • Multiple named D2C brand examples of UGC and seeding working together
  • Connects seeding output to broader community and retention strategy
  • Good survey-level read after the more tactical seeding guides
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Answers What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget?
📊 Report
✓ Link checked Free Intermediate

Why we picked it Real spend data across 80,000 ads, not survey guesses, and it proves the exact point that 'what's good' depends on category.

What Is a Good ROAS for Ecommerce? Benchmarks for Facebook, TikTok & More

From Billo

  • First-party analysis of over 80,000 Meta video ads and 105 million dollars of spend in H2 2025 put cross-industry video ROAS at 2.41x.
  • Category spread was enormous: Apparel averaged 4.11x while Animals & Pet Supplies averaged 1.66x.
  • Given that spread, a single industry-wide 'good ROAS' number is close to meaningless without knowing your category.
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Answers What ROAS should I realistically expect from Meta ads for my D2C brand?
eChai Partner Brands