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2 resources from Billo we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

Ties UGC, seeding and community together across several named D2C brand examples in one piece, useful as a broader survey once you've absorbed the more tactical seeding-specific guides and want to see how it fits the wider marketing picture.

How Top D2C Brands Are Using UGC, Influencers, and Community Building to Redefine Customer Relationships

From Billo

  • Multiple named D2C brand examples of UGC and seeding working together
  • Connects seeding output to broader community and retention strategy
  • Good survey-level read after the more tactical seeding guides
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Answers What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget?
📊 Report
✓ Link checked Free Intermediate

Real spend data across 80,000 ads, not survey guesses, and it proves the exact point that 'what's good' depends on category.

What Is a Good ROAS for Ecommerce? Benchmarks for Facebook, TikTok & More

From Billo

  • First-party analysis of over 80,000 Meta video ads and 105 million dollars of spend in H2 2025 put cross-industry video ROAS at 2.41x.
  • Category spread was enormous: Apparel averaged 4.11x while Animals & Pet Supplies averaged 1.66x.
  • Given that spread, a single industry-wide 'good ROAS' number is close to meaningless without knowing your category.
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Answers What ROAS should I realistically expect from Meta ads for my D2C brand?
eChai Partner Brands The partnership →