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Intermediate
Focuses on the strategic and structural side of forming a partnership - market unlock, mutual value, and doing it right - rather than just listing flashy examples, which is what you need once you're actually structuring a deal.
Forming Strategic Brand Partnerships
From brandedagency.com by Branded Agency
- Strategic partnerships can unlock new markets, not just new customers within an existing one.
- Emphasises 'done right' - poorly structured partnerships can dilute brand equity instead of building it.
- Useful checklist before formalising a partnership agreement.
