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bsandco.us

1 resource from bsandco.us we point founders to, and the questions each answers.

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A real, data-backed benchmark study (156K customers) rather than an assumed rule of thumb - gives you an actual number to compare your own repeat rate against by category.

Repeat Purchase Rate Benchmarks: 18.8% Across 156K Customers

From bsandco.us by BS&Co

  • Aggregate average repeat purchase rate: 18.8% across the studied dataset.
  • Consumables and apparel show meaningfully different repeat-rate bands.
  • Numbers change over time and by market - use as directional benchmark, not gospel.
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Answers What's a good repeat purchase rate for my category, and how do Indian brands compare to global benchmarks?
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