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The stat that should change how you build your store: Tier 2/3 buyers now drive a majority of new D2C orders in India and many skip desktop entirely - this rounds up the current numbers so 'mobile-first' isn't just a slogan on your build checklist.

E-commerce Statistics India 2026: Growth, Trends & Key Data

From cloud9digital.in by Cloud 9 Digital

  • Tier 2/3 cities contributed a majority of new D2C orders in a recent fiscal year, per industry data.
  • A large and growing share of Indian shoppers browse and buy on mobile only, never touching desktop.
  • Numbers move fast in Indian D2C - treat any specific percentage here as directional, not gospel.
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Answers How do I make sure my store actually works well on mobile, not just looks fine on desktop?
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