🎓 Course
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Freemium
Beginner
The one structured, multi week option here, built by Meta itself, for a founder who wants to actually learn to read and evaluate Ads Manager reports rather than skim a listicle, and it covers running experiments to check whether a metric change is even real.
Meta Marketing Analytics Professional Certificate
From Coursera by Meta
- Covers navigating Meta Ads Manager reports and using A/B tests and conversion lift tests to validate whether a metric shift is signal or noise.
- Free to audit on Coursera, with a paid certificate track that preps for Meta's own Marketing Science certification exam.
