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A more operator-level playbook on the pilot-then-scale approach to store rollout, useful once you've decided to open stores and need the sequencing right rather than the initial go/no-go decision.
The Ultimate Playbook for Offline Expansion: How India's Fastest-Growing Consumer Brands Scale Stores Profitably
From DAIOM by DAIOM
- Pilot with a small number of strategically chosen stores before wider rollout
- Learn and adapt store format/economics from the pilot before committing capital at scale
- Store-level profitability should be proven per-unit before multiplying store count
