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Why we picked it Directly answers the question every scaling brand hits, how to keep testing new creative without wrecking a campaign that already works, by splitting the two jobs into separate structures.
The Right Facebook Ad Campaign Structure for Testing, Scaling, and Retargeting
From Digitorm by Digitorm
- Separate testing campaigns from scaling campaigns
- Retargeting gets its own dedicated, smaller structure
- A repeatable path from test to proven to scaled
