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The clean baseline definition of co-branding as a distinct marketing strategy - useful as the term-of-record reference when you need to explain the concept precisely to a partner brand or investor.
Co-branding
From en.wikipedia.org by Wikipedia contributors
- Co-branding is a strategic alliance using multiple brand names on a single product or service.
- Distinct from simple cross-promotion - implies shared product ownership, not just shared marketing.
- Has a long commercial history well before its current D2C-era popularity.
