📖 Book
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Paid
Beginner
The longest running, most revised book in this category, useful for a founder who wants the full mental model of Meta advertising in one sitting rather than piecing it together from blog posts.
Ultimate Guide to Facebook Advertising (4th edition)
From Entrepreneur Press by Perry Marshall, Bob Regnerus, Thomas Meloche
- Frames Facebook and Instagram advertising as a funnel problem, not just an ad setup problem
- Now in its fourth edition, updated through multiple platform algorithm changes
- Best read as a foundation, then updated with current year auction specifics from Meta's own documentation
