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Why we picked it Ties CAC and ROAS back to contribution margin in one framework, which is the missing link that stops founders from optimising a metric that looks good but doesn't actually mean the business is profitable.
D2C Metrics 2026: CAC, LTV, ROAS & Contribution Margin
From Fairview by Fairview
- Contribution margin as the metric that reconciles ROAS and CAC
- 2026-updated D2C metric definitions
- How the four core metrics should be read together, not in isolation
