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2 resources from FireAI we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

Why we picked it Spells out the exact CAC, LTV and payback period formulas with an India lens, the most direct answer we found to 'how do I actually calculate this for my brand' rather than just defining the terms.

D2C Unit Economics: The Exact Formulas for CAC, LTV & Payback Period

From FireAI by FireAI

  • Exact CAC, LTV and payback period formulas
  • Worked through with Indian D2C context
  • Payback period framed as a target metric, not an afterthought
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Answers What ROAS should I actually be targeting, and how do I use benchmarks correctly? How do I calculate my true CAC, not just what the ad platform reports? What LTV:CAC ratio should my Indian D2C brand actually be targeting?
📄 Article
✓ Link checked India Free Intermediate

Why we picked it Names the specific dashboard and metric stack Indian D2C brands actually use day to day, useful for founders deciding what to track first instead of building a 40-metric dashboard nobody looks at.

D2C Analytics India: What Top Brands Actually Track

From FireAI by FireAI

  • Prioritised list of metrics Indian D2C teams track weekly
  • Channel-wise CAC as a standing report, not a one-off calculation
  • Where Indian brands typically under-invest in tracking
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Answers How do I calculate my true CAC, not just what the ad platform reports?
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