We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 509 founders registered. See your city
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Flick On Click

1 resource from Flick On Click we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

A recent (2025), unpolished founder story about a first-ever organic order arriving from a total stranger - checkout form still broken, friend hand-delivering the package - that's a far more honest picture of a first order than most case studies show. Good reminder that messy beats perfect at this stage.

IndiKhoj Startup Story: How Anoushka Upadhyaya Built A Handloom Brand

From Flick On Click

  • First organic order can arrive before your operations are even ready
  • Built entirely bootstrapped, reinvesting every rupee into the next collection
  • Consistency in storytelling online earned trust before scale did
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Answers I have zero following and almost no ad budget - how do I still get to 100 orders?
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