We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1008 founders registered. Any city that reaches 20 interested founders is on too. See your city
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🎧 Podcast
✓ Link checked India Free Intermediate

A long-form conversation with one of the most experienced consumer-VC operators in India (Fireside Ventures) - the closest thing to hearing an investor think out loud about what actually separates scalable Indian brands, in podcast form.

The Brand Whisperer: How Kannan Sitaram Cracked the Code of India's D2C Revolution

On founderthesis.com by Founder Thesis

  • First-hand investor perspective on patterns across 60+ Indian consumer brand investments.
  • Discusses what 'brand' actually means as a defensible moat in the Indian D2C context.
  • Long-form format surfaces nuance that a written thesis piece usually compresses away.
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