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India
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Intermediate
Why we picked it A retail-tech platform's practical framing of the 'click to bricks' transition, useful for the operational questions of what offline actually opens up beyond raw sales - new SKU testing, geo-targeted launches, B2B entry.
Click to Bricks: D2C Brands Embracing Offline Expansion
From fynd.com by Fynd
- Offline presence enables new-category testing, geo-targeted launches and B2B entry.
- Mamaearth's offline push through general trade, modern trade and EBOs is cited as a reference case.
- Offline data feeds back into sharper, more targeted digital marketing too.
